Omega-3s, especially EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), are arguably the most sought after nutritional ingredients in the world today.
Research continues to underline their importance in maintaining and improving human health. However, because the human body is limited in its ablility to produce EPA and DHA, they must be consumed through diet.
Unfortunately, most consumers fall short of recommended intakes, creating huge demand in the market. But not all omega-3 sources are created equal. This is where Superba™ Krill omega-3s come in.
A recent consumer study conducted by Discovery Research Group showed that nearly 4 out of 10 supplement users are looking for an omega-3 source other than fish oil. These particular consumers don’t tolerate fish oil well, citing bad taste and/or aftertaste and fishy burps. With krill oil, however, consumers get the powerful benefits of an omega-3 source and a positive user experience to go with it.